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VARNETWORK NEWS CENTRAL |
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Published 1.7.2007
VAR Network Hires Robert Butler as New Director
by Debra Dyer
DRAPER, UTAH - January 7, 2007 - Telarus, Inc. today announced the most recent addition
to its VAR Network team, Robert Butler, who will serve as the new director of the
VAR program and will oversee all telecom equipment lead generation, recruitment of network
integrators and value added resellers, and agent support activities. Butler comes to
VAR Network by way of NewEdge Networks, where he specialized in multi-site retail broadband
sales through VARs.
"Robert Butler is a very talented individual with a wealth of experience managing VAR partners"
commented Adam Edwards, President and CEO of Telarus, Inc. "As our VAR program continued to grow,
we needed someone of unique talent and experience to come in and be responsible for the success
of the program as a whole. Robert was our channel manager at NewEdge Networks for many years
and he established a terrific track record of supporting our agents and assisting them with
Quick-Serve Retail opportunities."
Butler will oversee the operations of both VARPartner.com and VARNetwork.com. His specific
duties include the training and support of VARs who have signed up directly with Telarus/VARNetwork
as well as those recruited by ShopforT1 product specialists and lead generators.
"It is no secret that the VAR program has been our core focus for the past year" added Patrick Oborn,
CIO of Telarus, Inc. "Now that we have established ourselves in the search engines, thousands of
leads are generated each month from prospects looking to purchase or for support of their business
telephone systems. Likewise, thousands of VARs have registered to become the recipient of these leads.
Training and supporting these partners is a full-time job, and one in which Robert Bulter will
surely excel. Rob will help us continue to evolve and meet the needs of all of our agents, VARs,
and vendors alike."
The VAR Network generates telecom equipment leads for VARs who are enrolled in
VARSearch(tm). These leads are generated from affiliate-driven web sites such as
VARNetwork.com as well as by private labeled VARSearch(tm) XML plug-ins. In
December 2006, VARSearch delivered over 800 unique leads to its network of VARs.
Included in these leads were requests for Avaya PBX systems, telephone handsets,
wiring jobs, software support, VoIP equipment and deployment, high-end computer networking equipment,
and more. VARs are rated by VARSearch(tm) based upon geographic proximity to the customer, previous customer feedback, agent feedback,
and VAR's level of participation with ShopforT1's core telecommunication services business.
"Looking ahead, we see great things on the horizon for the VAR Program" continued Edwards. "Under
the leadership of Robert Bulter we intend to become the preeminent
telecom master agent in the country, and at the same time build the clientele of our
VAR partners using our affiliate's marketing muscle. Everybody wins in our system."
For more information on the VAR Network.com program, please contact Robert Butler
at (866) 466-0374.
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