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You are here > Home > News and Press Releases > VAR Network Launches


Published 10.17.2006

VAR Network Launches to Recruit Telecom Equipment Installers, Dealers, and Technicians
by Michelle Edwards

DRAPER, UTAH - Telarus, Inc. today announced the official launch of, a web site dedicated solely to the recruitment of new VARs to the VAR Network program. All value added resellers who become members of the VAR Network are eligible to have their profiles listed in the VARSearch(tm) database. VARSearch(tm) receives dozens of queries a day from the general public looking for experienced and certified telecom equipment dealers and technicians in their local area.

"We are excited to release the VAR web site to our agents" commented Adam Edwards, President and CEO of Telarus, Inc. "One of our major focus in 2006 has been the construction and roll out of our VAR Program. VARSearch(tm) is now delivering telecom equipment leads to our network of VAR Partners on a consistent basis, which in turn is generating excitement in the agent and VAR communities. Bringing in more VARs will continue to help us improve the quality and quantity of future equipment leads as more qualified buyers will be matched up with the appropriate VARs in their local area." will work in tandem with, with VARPartner focusing on VAR recruiting and VARNetwork focusing on the generation and delivery of telecom equipment leads to the VARs currently subscribed in the ShopforT1 VAR Program.

"As we continue to build software that encourages close working relationships with VARs, we remain attentive to the suggestions and ideas of our agents" added Patrick Oborn, CIO of Telarus, Inc. "The concept was born from a ShopforT1 sales agent suggesting we create a site to which they could refer their VAR prospects - one that explained in plain English the advantages and benefits of our program. As with all of our sites, this is the first version. Expect the site to evolve as we receive more feedback from our users. What you see now, both in terms of web marketing traction and web content, is just the beginning."

The ShopforT1 VAR program generates equipment leads for VARs who are enrolled in VARSearch(tm). These leads are generated from affiliate-driven web sites such as as well as by private labeled VARSearch(tm) XML plug-ins. In September 2006, the first full month of operation, VARSearch delivered over 90 unique leads to its network of VARs. Included in these leads were requests for PBX systems, telephone handsets, wiring jobs, high-end computer networking equipment, software support, VoIP equipment and deployment, and more. VARs are rated by VARSearch(tm) based upon geographic proximity to the customer, previous customer feedback, agent feedback, and VAR's level of participation with ShopforT1's core telecommunication services business.

Arvind Goel, president of NeoBits, Inc., had the following to say about the VAR Network program: "I have been pleasantly surprised by the quantity of leads VAR Network has been able to generate for us and our agents in such a short period of time. What is even more surprising is the quality of leads - these people are really looking to buy or give out service contracts right now. You've truly done a super job of tapping into this massive demand pool!"

Another industry expert, Greg Ottensmeyer of TelephoNET Corp agrees. "ShopforT1 is the quintessential T1 lead generator and we're excited to see this bright group of marketers do the same for the VAR industry. As a VAR Partner we've been able to grow our sales and expand our resources."

"Looking ahead, we see great things on the horizon for the VAR Program" continued Edwards. "It is our hope that the relationships we build with VARs will allow us to become the preeminent telecom master agent in the country, and at the same time build the clientele of our VAR partners using our affiliate's marketing muscle. Everybody wins in our system."

For more information on the VAR program, please contact #VARContact.Fname# #VARContact.Lname# at #UtilityService.FormatPhoneNumber(VARContact.PhoneWork)#.
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